Brand & Marketing, Medias - Panel
The Podcast craze!
Conference in French
After the United States, France has also been invaded by the popularity of podcasts: an explosion of the offer, an increase in the number of downloads, audiences who want quality targeted content, in search of new sound experiences… it seems all the conditions are in place to enable this new market to emerge. This panel, which brings together key and complementary stakeholders in this new ecosystem (radio and daily regional press media, platforms), will discuss the challenges that face them: development of the offer and the appearance of new uses, the qualification and monetisation of audiences, the distribution and exploitation of content, etc.