Design - Panel
Real needs & false desires: the contribution of psychology to improving your user experiences (UX)
What interpretation can psychology provide with regard to the desire of the user? What impact on the development of a product? The driving desire of human beings, continuing to pursue their own quest without this being a source of satisfaction. Paradoxically, it is this lack (of satisfaction) which gives birth to it. The purpose of this talk is to give you tips to better understand the needs and desires of your users.