Mercredi - 15h40 - 16h20 3:40 pm - 4:20 pm



Directeur Mastère Spécialisé Marketing, Design et Création @AUDENCIA BUSINESS SCHOOL

Entrepreneurship - Panel

Modelling: re-learning to think with your hands and senses in business

Conference in French

Models highlight two decisive components for organisations. The first is well known and corresponds to the times: dare to test ideas quickly, testing rather than planning over a long period of time. The second is original and seems to have disappeared from management manuals: the body is the first and the most natural of mankind’s tools, modelling means thinking with your hands and senses. It therefore calls upon an often neglected type of tacit intelligence that is essential for businesses.