Brand & Marketing, Medias - Panel
Do your mobile and outdoor advertising have anything in common?
Conference in French
Data is everywhere: from your new watch connected to your monthly travel pass which you scan every day to the addresses entered in your smartphone. As mobile usage is still growing rapidly, so is the Out Of Home (OOH) outdoor advertising medium. Is there a convergence between these two worlds? Does data have a role to play in this? PINON Delphine @ALQEMIST This is a round table on the subject of new forms of organisation with no (or very little) hierarchy.