Jeudi - 17h35 - 18h15 5:35 pm - 6:15 pm
Maison Avocats – CHAPITALK




Brand & Marketing, Medias - Panel

Content strategy: what is at stake for e-commerce websites

Conference in French

In the fast-paced, highly competitive world of e-commerce, businesses are faced with ever-increasing start-up costs (e.g. SEA and programmatic marketing). So, they tend to rely on Google rankings as their primary method of reaching potential customers. We’ll take a look at the best content marketing strategies that online businesses can adopt, and how each affects search rankings, user experience, conversion rates and ROI.