Content strategy: what is at stake for e-commerce websites

In the fast-paced, highly competitive world of e-commerce, businesses are faced with ever-increasing start-up costs (e.g. SEA and programmatic marketing). So, they tend to rely on Google rankings as their primary method of reaching potential customers. We’ll take a look at the best content marketing strategies that online businesses can adopt, and how each affects search rankings, user experience, conversion rates and ROI.