Caroline FAILLET

Digital entrepreneur and data strategist, Caroline Faillet provides consultancy and support for major organisations such as SNCF, Saint-Gobain and Essilor. She works on company strategy right through from understanding digital influence on specific markets to implementing transformation plans.

While still at the HEC business school, (in the early 2000s) her interest in understanding web content propagation and influencing mechanisms led to her launching her own viral marketing start-up, IPNOZ.

Her wide-ranging research, applying basic sociological principles to the online world, resulted in her inventing a web community analysis and mapping method enabling businesses to understand how the digital world was impacting on their customers and business markets.

In 2004, she met consumer behaviour specialist François Pinochet, with whom she set up the Bolero consultancy and research agency.

For over 15 years now, Caroline Faillet has been working as a digital strategist in the commercial and academic fields (HEC, IHDEN, CELSA), training senior executives in digital influencing techniques and mapping the lie of the land in this constantly-shifting landscape.

She regularly shares her expertise as a “Netnologue” at various events and across various media (e.g. Forbes, JDN, Capital, etc.) devoted to economics and the digital transformation of our society.

In 2017, she won an award from the Académie des Sciences Commerciales for her work “L’art de la guerre digitale” (Dunod, 2016), a vital reference work on digital strategy.