Digital Strategy: the 4 pillars that lead to digital leadership

Digital leadership does not depend on a choice of tools and still less on the size of a media budget. Digital supremacy is acquired with the right strategy, the one that provides for both the short term and the long term. The short term for the best performance in the sale of today’s products; the long term to develop tomorrow’s products and services in a world of post-digital revolution. Through examples of companies that have succeeded or failed in their digital transformation, we will look at the 4 major lines of a successful strategy and conclude on the key indicators to measure performance.