Why is “app retargeting” the next big trend to invest in ?

Whether you’re a startup founder or an app marketer, you know that customer acquisition is the name of the game for growing your business. In the past, marketers focused on attracting as many new users to the app as possible, touting number of downloads as the strongest pillar of success. However, what they didn’t take into account is the fickleness of these users, with up to 80 percent of users churning after downloading an app. With competition in the mobile space now fiercer than ever, marketers are turning to app retargeting to help reactivate churned users, encourage increased engagement, and to maximize user LTV for long-term growth.